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Case Studies

Home Service Marketing Case Studies & Client Results

Every case study we publish follows one rule: results are reported in the numbers a business owner cares about, such as calls, booked jobs, cost per job and revenue, not just rankings or clicks. Each case study is tagged by industry and service so you can find examples that match your business. Want results from a company like yours? Ask us and we will walk you through relevant examples on a call.

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    Reading case studies wisely

    What to Look for in Any Agency Case Study

    Not all “results” are equal. These are the questions we suggest asking any marketing agency, including us.

    Vanity Metrics Only?

    Traffic and ranking screenshots without calls, jobs or revenue tell you very little about business impact.

    No Starting Point?

    Percent increases mean little without the baseline, the timeframe and the budget behind them.

    Wrong Market?

    Results from a different trade or a much smaller market may not reflect what is possible for you.

    Browse results by

    Find Results That Match Your Business

    Case studies are organized by trade and by the service that drove the result.

    Core Trades

    HVAC, plumbing, roofing, electrical, garage door and water damage restoration.

    Repair, Outdoor & Project Trades

    Appliance repair, pest control, locksmith, landscaping, tree service, remodeling, painting and moving.

    Cleaning, Maintenance & Exterior

    Air duct, chimney, pressure washing, window and carpet cleaning, junk removal, pool, fencing and concrete.

    Local SEO & AI Search

    Map Pack, organic and AI search visibility projects.

    Google Ads & LSA

    Paid search and Local Services Ads campaigns.

    Web Design & Tracking

    Website builds, CRO and measurement projects.

    How we measure

    What Every Case Study Includes

    Each client result we publish is documented the same way, so you can compare like with like:

    • Business profile: trade, market size, number of locations and service area.
    • Starting point: the baseline for calls, leads, booked jobs, rankings and spend before we started.
    • The challenge: what was holding growth back, in the owner’s words where possible.
    • What we did: the channels, fixes and campaigns, and why we prioritized them.
    • Results and timeframe: changes in calls, booked jobs, cost per lead and cost per booked job over a stated period.
    • Tags: industry and service, so related case studies are easy to find.

    What results are realistic, by channel?

    ChannelTypical time to first impactWhat we measure
    Local Services AdsDays to weeks after verificationLeads, booking rate, cost per booked job
    Google AdsFirst weeks, improving over 2–3 monthsCalls, qualified leads, cost per booked job, ROAS
    Local SEO & GBP1–3 months for early gains, 6+ months in competitive marketsMap Pack visibility, GBP calls, organic leads
    Website & CROImmediately after launch or testConversion rate, calls and forms per visitor
    Tracking fixesImmediatelyAttribution accuracy, wasted spend identified

    Results always depend on market competition, budget, starting point and how quickly leads are answered and followed up. We will tell you honestly what we think is achievable for your business before you sign anything.

    Want to see results from your trade?

    Some clients prefer their names and numbers to stay private. On a call, we can share relevant examples and walk through the strategy and numbers behind them. Book a consultation or request a free audit to get started.

    How results happen

    The Process Behind Every Result

    01

    Audit

    Measure the starting point and find the biggest opportunities.

    02

    Plan

    Agree goals, channels, budget and the metrics we will report on.

    03

    Execute

    Implement fixes and campaigns, with tracking from day one.

    04

    Report

    Monthly reporting in calls, booked jobs and cost per job.

    Why work with us

    Results You Can Verify

    We set up tracking you own and can check yourself, so the numbers in our reports match what you see in your phone system and CRM. No vanity metrics, no black-box reporting.

    FAQ

    Frequently Asked Questions

    Yes, where we have relevant examples. Some details are shared privately on a call to respect client confidentiality.

    No reputable agency can guarantee rankings or a specific number of leads, because search platforms and competitors change constantly. We do commit to transparent tracking, clear goals and honest reporting.

    Monthly reports show calls, leads, booked jobs and cost per booked job by channel, along with the work completed and next steps.

    Paid channels like Local Services Ads and Google Ads usually produce leads within days or weeks. SEO builds over months. See the table above for typical timelines by channel.

    Ready to Become Our Next Success Story?

    Book a free consultation and we will share relevant results and a realistic plan for your business.